You're Not Failing Because You Don't Post Enough — You're Failing Because Nobody Feels Anything

Everyone seems obsessed with “just post more.”

Cool. Sure. Post more. Post 42 low-effort grind mindset posts if that’s your jam. But here’s the thing: posting more doesn’t fix a lack of connection.

Most brands don’t have a consistency problem. They have a “why should anyone care?” problem.

So what actually makes content work?

• It makes people feel something. Even a tiny reaction counts — curiosity, “that’s me,” or… mild emotional damage.

• It stands for something. Don’t just post because it’s Tuesday. Seriously.

• And yes, it needs to read like a human, not a corporate printer spitting out slogans.

One strong post that actually hits? It beats 30 posts that exist just to fill space. Posting more? That just makes bad content consistently bad.

And nobody’s out there thinking:

“This brand is so average… but they post often, so I respect that.”

Spoiler: they don’t.

The feed doesn’t reward effort. It rewards impact.So before you ask, “How do I post more?” — try asking:

“Would I even stop scrolling for this?”

If the answer is no… maybe don’t post it. Simple as that.